A course offered by the Department of Chemical Engineering and Biotechnology.
Key dates:
Thursday, 23rd May 2024 and then every Thursday weeks (except for Thursday 4th July) – last day 11th July.
Course contact:
Professor Seamus Higson
E-mail:
[email protected]Detailed Description
Join us for a Pricing & Market Access (P&MA) course, to develop the knowledge and skills required to deliver a successful Life Science commercial strategy and become an industry leader. This executive education programme is a collaboration between the Department of Chemical Engineering and Biotechnology of the University of Cambridge and Cambridge and Windrose Consulting Group.
WHO SHOULD ATTEND?
This course is aimed at present and future Life Science leaders. Typical participants are:
• Experienced professionals who wish to gain a strong understanding of
• commercialisation strategy
• Those who are entering or transitioning into the commercial side of Life
• Sciences
• Pricing & market access professionals seeking career advancement
• Those interested in learning about or a career in the Life Sciences industry
WHAT WILL YOU LEARN?
You will gain an in-depth understanding of how to achieve commercialisation excellence:
• Develop and implement a successful Pricing & Market Access strategy
• Understand how to pre-empt and address commercialisation challenges
• Effectively communicate the value of a drug
• Create strategies to adapt to a rapidly changing Life Science landscape
• Learn the theory and application of commercialisation strategy; with real life
• case studies, course work & feedback
